I was a part of a team of three who built — from the ground up — a new website for Pretzelphoria,
a family-owned artisanal pretzel snack retailer from Lancaster, PA. I designed web and promotional assets for the site, including art direction for all photography. In addition, I provided enticing and creative copy for product descriptions, homepage banners, email promotions, and social media channels.
We were able to dramatically (and organically) grow online sales within less than a year of operation.
a family-owned artisanal pretzel snack retailer from Lancaster, PA. I designed web and promotional assets for the site, including art direction for all photography. In addition, I provided enticing and creative copy for product descriptions, homepage banners, email promotions, and social media channels.
We were able to dramatically (and organically) grow online sales within less than a year of operation.
Which is great. Because these pretzels are delicious.
Recognizing the endless opportunities to celebrate with a snack, I created bright, inviting homepage banners focusing on holidays, seasons and exciting promotions for pretzel lovers and new, curious shoppers. We created a content calendar and promotional strategy for the owner, delivering new marketing opportunities and dramatically increasing sales around our tailored promotional efforts, both digitally and through physical flyers and coupons.
