As a senior copywriter for national health care provider Kaiser Permanente, I help support the acquisition of new members by creating compelling marketing campaign strategies and content.
Above: Handout created to promote the onsite Wellness Clinic at Facebook's campus
Below: Advertorial promoting Kaiser Permanente's new development in Downtown Sacramento
Below: Advertorial promoting Kaiser Permanente's new development in Downtown Sacramento
Above: Acquisition mailer for prospective consumers
Below: Campaign refreshes for Southern California's Target Clinics, with care provided by Kaiser Permanente
Below: Campaign refreshes for Southern California's Target Clinics, with care provided by Kaiser Permanente
In 2018, I developed a fresh approach for the brand strategy and marketing for Kaiser Permanente care provided at Target's Southern California clinics. We wanted to emphasize how easy it was to fit high-quality, convenient care into your daily life and schedule, which then sets you up for whatever your next "stop" might be.
Below: Campaign refresh for Kaiser Permanente's Life Care Planning program. The program directors wanted to move away from the idea that advanced care planning is for end-of-life care only and focus on the positive — controlling your wishes, values and care decisions at every touchpoint with your health care providers.
