For the official launch of the Jessica Simpson online store, I helped craft the brand voice for the store, writing product descriptions and taglines, as well as managing any changes and re-writes prior to the launch. I worked hand-in-hand with her creative team to create engaging, successful email campaigns, digital promotions, and web content that captured Jessica's intent and high-fashion perspective for her brand. When the store launched in Fall 2015, we received praise from both Jessica Simpson and her team.
Bohemian, free-spirited, dreamy. This was the objective given by Jessica Simpson for her website. From email campaigns to digital promotions to product copy, I carried the spirit of Jessica’s carefully curated brand throughout her site with original, inviting copy.
I was in charge of writing product copy, taglines and email promotions for clothing, jewelry, accessories and shoes for the F/W ‘15, Holiday ‘15, S/S ‘16, and her new activewear line, The Warm Up.
I was in charge of writing product copy, taglines and email promotions for clothing, jewelry, accessories and shoes for the F/W ‘15, Holiday ‘15, S/S ‘16, and her new activewear line, The Warm Up.
Below: Trigger emails for Birthday and Anniversary automations
